Cookie Policy
Effective Date: February 13, 2026 | Last Updated: February 13, 2026
This Cookie Policy explains how Praxi Plus Health (“we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at praxiplushealth.com (the “Site”). This policy should be read in conjunction with our Privacy Policy and Terms & Conditions.
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you interact with the site, and improve your browsing experience.
Cookies can be "first-party" (set by the website you're visiting) or "third-party" (set by external services used on the website). They can also be "session" cookies (deleted when you close your browser) or "persistent" cookies (remain on your device for a set period).
2. How We Use Cookies
We use cookies and similar technologies for the following purposes:
- Essential functionality – To make our website work properly
- Performance & analytics – To understand how visitors use our Site and identify areas for improvement
- Marketing & advertising – To measure the effectiveness of our advertising campaigns
- CRM & lead management – To connect form submissions with our customer relationship management system
3. Cookies We Use
Below is a detailed list of the cookies and tracking technologies used on our Site:
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
wordpress_sec_* |
WordPress | Authenticates logged-in users and secures the admin session | Session | First-party |
wordpress_logged_in_* |
WordPress | Identifies logged-in users to WordPress | Session / 14 days | First-party |
wp-settings-* |
WordPress | Stores user interface preferences for the WordPress dashboard | 1 year | First-party |
elementor |
Elementor | Stores visitor actions related to the page builder | Session | First-party |
cookieyes-consent |
CookieYes | Stores your cookie consent preferences | 1 year | First-party |
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga |
Google Analytics (GA4) | Distinguishes unique visitors by assigning a randomly generated ID. Used to calculate visitor, session, and campaign data for site analytics reports. | 2 years | Third-party |
_ga_* |
Google Analytics (GA4) | Maintains session state and tracks interactions across pages | 2 years | Third-party |
_gid |
Google Analytics | Distinguishes users for analytics purposes within a 24-hour period | 24 hours | Third-party |
_gat |
Google Analytics | Throttles request rate to limit data collection on high-traffic sites | 1 minute | Third-party |
Google Tag Manager: We use Google Tag Manager (container ID: GTM-PXB6X4B4) to manage and deploy the analytics and marketing tags listed above. GTM itself does not use cookies, but it facilitates the deployment of tags that may set cookies.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_gcl_au |
Google Ads | Stores conversion data when a visitor clicks on a Google Ad to reach our Site | 90 days | Third-party |
_gcl_aw |
Google Ads | Stores Google Ads click information for conversion tracking | 90 days | Third-party |
ads/ga-audiences |
Google Ads | Used for remarketing on Google Display Network (if enabled) | Session | Third-party |
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
__ghl_* / ghl_* |
GoHighLevel | Tracks form submissions and connects leads to our CRM system for follow-up | 1 year | Third-party |
__cf_bm |
Cloudflare | Bot detection and security – distinguishes humans from automated bots | 30 minutes | Third-party |
4. Google Consent Mode v2
We implement Google Consent Mode v2 to respect your cookie preferences. When you interact with our cookie consent banner:
- If you accept analytics/marketing cookies, Google Analytics and Google Ads tags will function fully
- If you decline analytics/marketing cookies, Google tags will operate in a limited "cookieless" mode that does not store cookies on your device but may still collect anonymized, aggregated data
- Strictly necessary cookies will always be active as they are required for basic Site functionality
5. Healthcare Data & HIPAA Considerations
As a healthcare marketing agency, we are committed to protecting sensitive information:
- We do not use cookies to collect, store, or transmit Protected Health Information (PHI)
- Our tracking configurations are designed to avoid capturing health-condition-specific data in URLs, form fields, or event parameters
- No cookies on this Site collect information about medical conditions, treatments, prescriptions, or patient identifiers
- We use generic event names (e.g.,
lead_form_submit) rather than health-specific terms in our analytics configuration
6. How to Manage Cookies
6.1 Cookie Consent Banner
When you first visit our Site, you will see a cookie consent banner that allows you to accept or decline optional cookies. You can change your preferences at any time by clicking the cookie settings link in our website footer.
6.2 Browser Settings
You can also control cookies through your browser settings. Here’s how:
Please note: Blocking or deleting cookies may affect your experience on our Site. Some features, such as form submissions and consent preferences, may not function properly without essential cookies.
6.3 Opt-Out of Google Analytics
You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-Out Browser Add-On.
6.4 Opt-Out of Google Ads Personalization
You can manage your Google ad preferences and opt out of personalized advertising at Google Ad Settings.
7. Similar Technologies
In addition to cookies, we may use similar tracking technologies:
- Pixels / Web Beacons: Small transparent images embedded in web pages or emails that track whether a page or email has been viewed
- Local Storage: Data stored in your browser that persists even after the browser is closed, used for preferences and session management
- Session Storage: Similar to local storage but cleared when the browser tab is closed
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this policy periodically.
9. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Praxi Plus Health
10 County Center Rd, Suite 322
White Plains, NY 10607, USA
Email: info@praxiplushealth.com
Phone: (770) 462-4237
Who we are
Suggested text: Our website address is: https://praxiplushealth.com.
Comments
Suggested text: When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
Suggested text: If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Cookies
Suggested text: If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Suggested text: Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Who we share your data with
Suggested text: If you request a password reset, your IP address will be included in the reset email.
How long we retain your data
Suggested text: If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
Suggested text: If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where your data is sent
Suggested text: Visitor comments may be checked through an automated spam detection service.